You can try, but as you’ve found out, training and eating like you used to isn’t sustainable when you have a family and a stressful job.

It’s why when you try to stick to the latest Men’s Health Programme you’re always sore…

Falling asleep on the couch in front of Better Call Saul or Succession every night...

And have little time for anything other than thinking about work and your new health kick…only to start beating yourself up when you can’t stick to a plan that was doomed to failure from the start.

As sad as this is, it's something I see all the time.

Guy’s like you who’ve tried the Men’s Health programmes only to find they lead to the same place:

• Constant hunger pangs that make you irritable at work

• Muscle soreness that makes playing with the kids painful

• Brain fog that affects your decision-making in crucial meetings

• A scale that barely budges despite all your efforts

And they find the whole affair baffling.

Because…

Yet for all that you feel like you’re doing everything “right” you find yourself STILL stuck with -

👖 A belly that hangs stubbornly over your belt

😪 Breathlessness after playing just 10 minutes with your kids

🪦 The fear of keeling over from a heart attack before you hit 60

😤 A closet full of clothes you can no longer fit into

And ultimately - no closer to your dream…

…of transforming into the kind of guy everyone in the office relies on, the dad who can effortlessly keep up with his kids at the park, and the fittest amongst their group of friends.

But the good news is that…

With a job, family, and a social life that takes up the vast majority of your time, your training needs to be efficient, effective and practical…because you need to squeeze every drop out of the time you have available.

In fact, that might have been the appeal to all the crazy programmes you’ve tried in the past - leaving you lying in a puddle of sweat.

But for all hitting ‘full send’ is both an efficient and effective use of your time…

Regardless of what some 20 year old IG “influencer” says. These days you might manage to train like that for a week, maybe 2, before the soreness and hassle result in you ditching the programme completely.

But your average “Gym Bro” PT in their 20s has no concept of how hard it is for you to stick to that kind of plan. When your day revolves around what to eat, when to go to the gym, and what to post on Instagram, you’ve no idea what “real” life looks like.

They’ve no idea of the stress that comes with running a team of 30 guys…bolting down a sandwich between Zoom meetings...or squeezing in a workout before heading home for dinner.

And so they have no idea of the impact this has, or how hitting the gym hard 6 days-a-week is ridiculous because…

But that young PT is right about one thing…

You do need to train hard, because those gut-busting efforts are efficient and effective. 

But you also need to be able to recover between those sessions.

So, with all the extra stress in your life, you need more recovery time between sessions before you can do anything productive again.

All of which means…

But training alone won’t cut it when it comes to crafting your athletic physique.

And you still need to shed the pounds to see that body you're building.

Which brings us to the second pillar of Nutrition.

So you need to solve the riddle of…

If you stick to the classic advice then the answer is chicken and broccoli for the next 3 months…but that’s not gone well for you in the past.

So how do you eat to shed the unwanted baggage around your waist, fuel those hard workouts, and still enjoy dinner with your family in the evening?

The answer lies in the simple formula of...

I believe in imperfect consistency with your diet, allowing you to seamlessly weave your nutrition into the fabric of your life.

The freedom of not being chained to a 100% strict diet plan is liberating. It's not too good to be true – it's our reality.

Imagine Friday nights when the kids want pizza, and instead of spiralling into guilt or saying “fuck it” and falling into a weekend of binge eating, you simply enjoy the moment. 

Because we're not about banishing ice cream or pizza to the dark corners of your mind, where they haunt your dreams and test your willpower. Instead what you eat becomes about sticking to the plan 80% of the time. 

And feeling the weight lift off your shoulders as you realise you can still enjoy life's pleasures while sculpting those abs you've always wanted.

Imagine the relief of NOT needing iron-clad willpower. Enjoy that work lunch with colleagues. Relish those beers with your mates, knowing you're still on track. 

The final, transformative piece of the puzzle is mastering your mindset – a shift that will transform your approach to health and fitness along with your body.

Gone is the cycle of all-out dedication to your goal followed by complete abandonment. 

And in its place imagine yourself embracing a more relaxed, sustainable outlook where every small step forward is a victory to be celebrated.

Where even the tiniest wins are celebrated allowing you to tap into unstoppable momentum, fueled by the powerful concept of...

Feel the stress melt away as you embrace imperfect consistency. 

Revel in the joy of steady progress, no matter how small. 

Gone are the dizzying highs and crushing lows of your previous all-or-nothing approach. No more guilt-ridden binges following a few beers with your mates.

Breathe a sigh of relief knowing that 'training' no longer means living in the gym. That missed workouts don’t mean failure, nor are they a reason to throw in the towel.

No more agonizing over forbidden foods or feeling deprived. Relish the flexibility to enjoy whatever you want, guilt-free, knowing it's part of your long-term success strategy.

Most importantly, redefine your measure of success. Let go of the anxiety-inducing fixation on scale numbers. Instead, bask in the glow of how you look and feel. Embrace the surge of energy that allows you to be the best version of yourself – the dad who can play for hours, the partner who's truly present and engaged, and the go-to guy at work for those tricky projects.

It's about finding joy in the journey, peace in the process, and fulfillment in every small step forward. This is your path to lasting, meaningful change – a path that leads not just to a better body, but to a richer, more balanced life.

And I should know because…  

In my mid 30s, I worked in cyber security and was running a team of 30+.

With my 40s fast approaching, my waistline was on a mission to keep up. And as I looked around the office there were more than a few examples of what lay in store if I didn’t course correct.

Yet try as I might, combining family life, a highly stressful corporate job, and training seemed impossible.

No matter what programme I tried I couldn’t make any of them work. I was forever trying to shoehorn my life into the programme…before giving up after a couple of weeks.

Then I stumbled upon the answer when a couple of big projects came in back-to-back and I couldn’t get to the gym my usual 5 times a week.

With the pressure of working late and getting home to spend time with my boys, 

After cracking the code of how to combine my high-stress job, my precious family time, and building the lean, athletic physique I’d always craved, I knew I couldn’t keep it to myself.

So I set out on a mission to help men like you stuck in the mid-life fitness slump, who’d piled on the kgs and felt like they were a shadow of their former selves.

Struggling to maintain their enthusiasm for their job, feeling like they’d lost all the intimacy with their partner, and lacking the energy to be the father they wanted to be.

And help them reclaim that vital spark that had all but gone out, sculpt a lean physique and discover the fountain of youth. 

With the Mind & Matter Method, there’s no more trying to twist your life around to fit in getting to the gym.

No more having separate meals from the rest of the family.

And no more saying “fuck it” because you can’t stick to the plan because…

With The Mind & Matter Method, your plan adapts to you.

Imagine how it would feel to be full of confidence for once instead of plagued with doubt.

Doubt that you’ll ever be able to stick to the plan…again.

Knowing that you’re on the path to your goal instead of wondering how long you can keep up with the ridiculous plan that you’ve started.

I bet you’d feel amazing.

Especially when you’re 6 weeks in and you’re not dreading your gym sessions, you’ve eaten pizza with the kids, and been out for a few beers with your mates yet are a couple of notches down on your belt.

Which is exactly what you’ll achieve with The Mind & Matter Method.

The Mind & Matter Method has helped countless guys in their 30s, 40s and 50s. Guys like you who work in high-pressure corporate jobs or are running their own businesses to ditch the “Dad Bod” to look like Brad Pitt in Fight Club.

The Mind & Matter Method, unlike all the programmes you’ve tried before, is designed to fit seamlessly into your life and take you from feeling broken and defeated…to having your mates wondering who the new guy is at 5-a-side.

It’s a programme designed to take you from the frustration of trying to make the programme work…

... to be in the shape of your life, even when everything you’ve tried before has failed.

Unlike other programmes, you don’t have to figure things out on your own.

1. Tailor-Made 6-Week Transformation: Forget generic, templated programmes! We'll be crafting a bespoke 6-week plan that fits you like a glove – this is training that works for you and will blend seamlessly into your life.
   
   

2. The "No Sweat" Flexible Diet Tracker: Ditch the diet stress and calorie paranoia! The Flexible Diet Tracker lets you indulge in that celebratory client lunch or meal out with your partner without derailing your progress. 
   
   

3. Habit Hacking for Unstoppable Success: Ditch the need for willpower or motivation and instead build bulletproof habits that make success inevitable allowing you to stick to your plan even on the days when you feel like saying “fuck it”.
   
   

4. Access to our exclusive WhatsApp crew for daily support. Got questions? Feeling stuck? We’ve got your back 24/7 so you're never left to struggle on your own.
   
   

5. VIP Strategy Sessions: Two laser-focused 1-on-1 Zoom calls on weeks 1 and 3, to keep you on track and crushing goals. 

This is a method that's going to transform your physical AND mental performance.

As you can see, the Mind & Matter Method helps busy execs, business owners, and others chained to the corporate treadmill to banish the middle-aged spread, uncover their athletic physique, and unlock the energy to smash “it” in all areas of their life.

Based on tried-and-tested techniques and scientific principles to create a step-by-step framework that will rebuild your health, rekindle your athletic fire, and relight the spark in the bedroom.

Which brings me to…

To know that YOU are “good to go” and embrace your inner Mohamed Salah without being a wreck the following morning.

How much would it be worth to finally not see your gut hanging over your trousers in every photo...

To finally to see the weight on the scales drop every time you step on them…

And perhaps tackle a physical challenge you’ve always wanted to take on but never felt confident enough to even talk about?

I’ve known guys who’ve wasted £1000s on personal trainers, expensive gym memberships, and pointless supplements...and still not see those kinds of results.

And when you think about the satisfaction and sense of pride you’ll get when you see yourself in the mirror every morning, or how this will relight the fire in the bedroom…

And when you look at the cost of not addressing the problems…

The lack of action in the bedroom…

The impact on your work as the stress of your job takes its toll…

And the embarrassment of being the “fat dad” at the school pick-up … then £10,000 to wake up every day with a body you, and more importantly, your partner loves…to know you can sprint for the bus and not be wheezing like a 40-a-day smoker…To feel the confidence and pride that comes from being in the best shape you’ve ever been in… 

While £10,000 might sound like a lot, it’s actually not that much.

Not for all that.

Not when you consider some guys will put that down on a car deposit that they never own…

Or on holidays with the family where they’re too embarrassed to take their t-shirt off…

Or even their dream watch (that does nothing more than tell the time and give them a 60 sec dopamine hit).

And the good news is that the programme is delivered completely online meaning you don’t have to pay the £5,000 for a personal trainer to babysit your workouts…

Or the £2,000 for a dietitian to lay out a restrictive diet you’ll never stick to…

Well the reality is, The Mind & Matter Method doesn’t cost £10,000.

It’s not even £5,000.

Or £2,000.

…the good news is that getting started with the Mind & Matter Method isn’t anywhere near that kind of investment.

Let’s break down exactly how affordable your investment is when you sign up for the Mind & Matter Method today…

If we take a quick look at each part of the Mind & Matter Method separately, here’s what it would cost -

• Comprehensive bespoke 6 week plan training and nutrition plan: Value = £397

• 2 VIP Strategy calls: Value = £297

• Direct access to my support for 6 weeks: Value = £197

• Access to the Private Coaching Group: Value = £97

That’s a total cost of £988.

I don't know about you, but I feel that's a very fair investment. 

Considering this programme is proven to help guys in their 40s drop 5+kg of chub in 6 weeks and still enjoy pizza with the kids…

To go from struggling to do a single pull-up to knocking out set upon set of them…

And to re-ignite the fire in their relationship with their partner.

But I also realise that £988 is still a big amount of money. And...

And that's why, for now, you can get involved for much less than £988.

Even though I've made some major upgrades to the program. 

And even with all the upgrades you won't pay half that at £494.

And it's not even £297.

Because through this page, you can get full access to the entire 6 week program for just £197.

That's a saving of £791.

1. Tailor-Made 6-Week Transformation: Forget generic, templated programmes! We'll be crafting a bespoke 6-week plan that fits you like a glove – this is training that works for you and will blend seamlessly into your life.
   
   

2. The "No Sweat" Flexible Diet Tracker: Ditch the diet stress and calorie paranoia! The Flexible Diet Tracker lets you indulge in that celebratory client lunch or meal out with your partner without derailing your progress. 
   
   

3. Habit Hacking for Unstoppable Success: Ditch the need for willpower or motivation and instead build bulletproof habits that make success inevitable allowing you to stick to your plan even on the days when you feel like saying “fuck it”.
   
   

4. Access to our exclusive WhatsApp crew for daily support. Got questions? Feeling stuck? We’ve got your back 24/7 so you're never left to struggle on your own.
   
   

5. VIP Strategy Sessions: Two laser-focused 1-on-1 Zoom calls on weeks 1 and 3, to keep you on track and crushing goals. 

Once you’ve completed the 6 weeks you’ll barely recognise yourself in the mirror.

Your energy levels will be the best they’ve been since your 20s, your performance at work will skyrocket, and your partner won’t be able to keep their hands off you.

So, if getting into the best shape physically you’ve been in for years is important to you…

If you want to ditch that “Dad Bod” for the “God Bod”...

And to have your colleagues asking who the new guy is the next time you make it into the office…

1. Click on the button below right now

2. Enter your details 

3. Hit the ‘BUY’ button

That’s it!

Here’s what happens next...

I’ll immediately get an automated message so you can join the coaching platform and then we’ll get your onboarding call booked in and map out your journey.

You’re a few minutes away from kissing goodbye to the dad bod and beginning your journey to achieving the lean, athletic physique you thought was beyond your reach.

I want you to enjoy the satisfaction of rebuilding your body and doing what you never thought possible…seeing your abs.

And I know the Mind & Matter Method will help you achieve this and so much more.

Even if the Mind & Matter Method only means you drop a few inches off your waistline…

Or helps you break that boom and bust cycle to create a sustainable exercise routine…

Or it means you start to enjoy food again without the guilt that comes along with eating pizza or a burger.

Wouldn’t that be incredible?

Of course it would!

Which is why I think you have three options right now:

Option 1 = do nothing - and I mean no gym, no dieting, nothing. You just keep pilling on the kgs.

Option 2 = Try this on your own - but that’s what you’ve been doing so far…and how are you getting on with that? Stuck with a perma-diet or starving yourself through the week and bingeing at the weekend. Seeing zero progress in the gym, other than everything hurts.

Option 3 = Invest in The Mind & Matter Method and in 6 weeks be in the best shape you’ve been in for decades.

Because just like it’s smart to invest in your pension to live comfortably in retirement…it’s smart to invest in your health and fitness now.

Not only so you can enjoy that comfortable lifestyle you’re saving for in the future but also for RIGHT NOW…

This is why other smart people like you choose to invest in the Mind & Matter Method…

And when you get this system designed specifically for busy guys who’ve got other shit to do besides go to the gym and worry about their diet. One that fits easily into your life.

You’ll find…

You’ll feel confident enough to enjoy a meal out with your partner or a few beers with your mates…

And easily fit your gym routine around work and family commitments without sacrificing either…

Because you’ll finally have a programme that adjusts to your life to ensure you still drop the kgs from your body while adding them to the barbell…

You’ll know that one big, fancy meal or a missed workout is not going to derail you…

So just to recap…

When you sign up for the Mind & Matter Method today, you get…

• Tailor-Made 6-Week Transformation: Forget generic, templated programmes! We'll be crafting a bespoke 6-week plan that fits you like a glove – this is training that works for you and will blend seamlessly into your life.
  

• The "No Sweat" Flexible Diet Tracker: Ditch the diet stress and calorie paranoia! The Flexible Diet Tracker lets you indulge in that celebratory client lunch or meal out with your partner without derailing your progress. 

• Habit Hacking for Unstoppable Success: Ditch the need for willpower or motivation and instead build bulletproof habits that make success inevitable allowing you to stick to your plan even on the days when you feel like saying “fuck it”.

• Access to our exclusive WhatsApp crew for daily support. Got questions? Feeling stuck? We’ve got your back 24/7 so you're never left to struggle on your own.

• VIP Strategy Sessions: Two laser-focused 1-on-1 Zoom calls on weeks 1 and 3, to keep you on track and crushing goals. 

And as you’re still here with me I know you’re serious about sculpting that new physique, supercharging your strength, and elevating your endurance…the kind of guy who says…

“Enough is enough.

I’m done with not looking like I want to or being able to perform the way I know I’m capable of.”

The kind of guy who takes charge of their goals and their life.

Who wants to move freely, with more energy and less pain as each day passes.

To feel the strength and energy returning as you train and eat the “right” way.

Then start hearing comments from friends about how good you look as they ask you what the trick is.

The feeling of being frustrated, annoyed, and angry at how you look, that you can’t train as consistently as you’d like, is gone.

If that’s you, click below to get started.

Great, I’m always happy to answer any queries.

Check out the list below for the most frequently asked questions about The Mind & Matter Method.

Q: What does the Mind & Matter Method include?

A: Included in the initial 6 weeks of coaching is everything you need to reveal your abs and build that muscular, athletic body you’ve always dreamed of. 

As soon as you join we’ll arrange your 1-2-1 call to set about creating your bespoke training and nutrition plan to set you up for making the following 6 weeks the best you’ve had in decades.

Q: How much does it cost?

A: If you invest in your health and fitness today with The Mind & Matter Method the cost is £197 for 6 weeks.

Less than the cost of a mid-life crisis sports car down-payment, or the chiropractor bills from trying to keep up with your kids.

Q: Is it all online?

A: Yes, the programme is entirely online to give you the freedom to fit everything around your schedule NOT mine.

But you won’t be left on your own and you have 2 VIP Strategy sessions at key points in the programme to keep you moving on track.

I release a weekly podcast where I cover the big topics coming up in the WhatApp group.

Then there’s the WhatsApp group itself, for support 7 days a week, where everyone on the Mind & Matter Method shares their wins and helps each other out. Giving you access to not only me but the “Hive Mind” of the whole group. You’re never left feeling stranded and struggling on your own.

Q: Is this too advanced for me? Or too simple for me?

A: The Mind & Matter Method is a bespoke programme designed for you, so it will be exactly what you need based on your experience level.

Not only that, the programme adjusts as you go ramping up or down as needed to fit your circumstances should they change.

Q: What makes this different to other fitness programmes and coaching out there?

A: Because I don't expect this to rule your life. 

The Mind & Matter Method isn’t a 28-day shred that’ll leave you exhausted and burnt out by the end. You won’t be primed to binge out as soon as you stop and re-gain every hard lost kg as soon as you take your foot off the gas.

The Mind & Matter Method is about sustainably integrating training & nutrition into your life for the long term. 

And is about way more than your training and diet.

The guys I work with improve their sleep, handle stress more effectively, and see their energy skyrocket, as their overall health improves dramatically over the 6 weeks.

Q: How does the 6 weeks work?

A: When you sign up, we'll run through a set of quick onboarding activities that are designed to help you pick a goal that excites you and you’re confident you can stick to. 

We'll then have a 1:1 call.

On the call, we’ll agree on your goals for the 6 weeks. Using your goals, we’ll create your training and nutrition plan. All based on making things as simple as possible so you can smash your goals in the 6 weeks.

Q: Is there a guarantee?

A: Yes - you'll achieve your 6-week target result or I'll work with you for free until you do. All you need to do is follow the plan.

Q: How much of my time will this take up?

A: The Mind & Matter Method is all about doing more less - quality over quantity.

No daily gym sessions required.

All you need to do is turn up and execute your plan. 

If you have 2 hours a week you can commit to a training programme - that's enough.

Q: Can I do other training?

A: Yes! 

With The Mind & Matter Method you’ll discover how to integrate smart training and nutrition with your other activities - whether it's group classes, cardio, or sports.

Q: Will I be locked into this forever?

A: Of course not!

This is a six week programme to get you a result – no lifetime commitment or signatures in blood required. 

Then, at the end of the 6 weeks, there’s an option to stay on in my VIP ‘Acceleration’ programme. 

Q: Can I have a social life with this programme?

A: Of course! The Mind & Matter Method fits into your life - not the other way around. 

That's why this is different to other diets and training programmes you might have done. 

My clients enjoy meals out, a few drinks, and parties while still getting amazing results.