Hi! I'm Toby.
Sales and marketing experts tell me that this page needs to follow a specific structure and flow.
I’m meant to take you through a series of steps on a buyer’s journey until I reveal my product as the ultimate, no-brainer solution to fix your problems, get you to your goals, win the heart of the girl (or boy), and create a lifetime of wealth and freedom.
But I’m not going to do that. Because:
a) I find them quite boring to read, and if I do, you probably do too;
b) I’m tired of being sold to in the same way all the time, so let’s try something different;
c) I don’t think it’s very authentic.
Having said that, I DO want you to sign up for my coaching programme - if you’re the right fit.
So what I’ll do instead, is lay out what The Mind & Matter Method is, who it’s for, and why you should sign up.
And I’ll do that whilst respecting your time. I assume you have 5-10 minutes to read this page and make a decision…not 30 minutes to learn what I think about absolutely everything.
Ready? Let's go!
I’m gonna guess some things about you.
You’re a guy in your 30s-60s. You’ve been pretty successful in your career and relationships.
You’ve dabbled in exercise, whether in the gym or in sports. You know the value of eating a healthy diet, and sometimes, you even manage to stick to it.
Maybe you’ve followed workout plans and fat-loss diets, but with limited success - they never seem like “the right fit”, or you can’t stick to them for long enough to get results.
And you’re feeling kind of frustrated and helpless about how to reach your goals.
Your trousers no longer fit like they used to, and you’re pissed off with what you see in the mirror.
You broadly know what you SHOULD be doing…which makes it all the more painful that you haven’t made it stick.
You want a physique that shows the hard work you’ve put in - lean, athletic, with some muscle definition. You’re certainly not trying to be the next Arnie, but you’d love to look like Fight Club and Snatch-era Brad Pitt.
You’re starting to think about the long-term (mid-life will do that to you, right?!) - being around for your grandkids, and walking without a stick in your 80s and 90s.
You’re more aware than ever of your mental wellbeing too. Work can be stressful, and you struggle to find time for yourself. You could do with more mental resilience.
You’re at an age where you have less time and more responsibilities than ever before. That shit can weigh heavy on you.
You’re interested in self-improvement, and you have an idea of the guy you want to be. You’d love to match your success in life with success in your health, fitness and physique.
BUT…you’re realistic. You haven’t got the time, energy or motivation to rinse yourself in the gym daily, or follow a highly-restrictive diet. You’ve tried it, and it doesn’t work. This has to be simple and sustainable - something you can fit INTO your life…not something to fit your life around.
If I’m way off, then The Mind & Matter Method is likely not the programme for you. You can read the rest of this page, but you’d be better off heading here to look at all the other things I have that could help you.
But if I’m 80% right or better and you’re nodding along…you are in the right place!
Keep reading 👍
How was I able to profile you?
Simple - I’ve been doing this for a while, and I’ve crafted a coaching programme that's designed for a specific type of guy with exactly the problems, dreams and ambitions I described.
Basically me, 10 years ago....
And I designed The Mind & Matter Method to be EXACTLY what you need to reach that ideal 'future you'.
I know what you’ve tried, what makes you tick, and what you want to achieve. That means I can solve your problems in a way that requires the LEAST amount of time and effort on your part.
Meaning - compared to any generic “Dadbod” or “Busy Professionals” coaching offer, or bland generic Men’s Health workout plan, or AI-driven app that offers zero accountability…
...if you work with me inside The Mind & Matter Method:
✅ You have the highest chance of success.
✅ It’ll take you the least amount of time.
✅ It’ll require the least effort and sacrifice.
✅ It’ll be far more fun and enjoyable along the way.
My philosophy is all about simplicity and sustainability.
I know why you’ve struggled up to this point. I know what you need to do more of (and less of). AND I know how you can make it STICK, once and for all.
I won’t bullshit you - achieving your dream physique and great health is going to be hard work.
But it doesn’t have to be complicated…
💪 You need to train more efficiently and effectively than you’ve done before
(and it’s NOT “7 days in the gym, no days off”…)
🥗 Your nutrition plan needs to have the right balance of flexibility, control and enjoyment
(and it’s NOT “go on a diet”…)
📈 Your mindset needs to be primed for ‘imperfect consistency’, not perfectionism, procrastination or other ‘all or nothing’ traps
(and it’s NOT “ah I’ve had a bad day, might as well fuck it all off now”...)
Just like I value your time, I also value your trust. And I don’t expect you to throw your life savings at me on the strength of my awesome sales page.
That’s why the first phase of The Mind & Matter Method is an initial 6 weeks.
This means that…
💪 You can make a low-risk investment in your health and get a guarantee of results in that time (more on that in a sec).
💪 You can see for yourself how awesome the programme is, and how much it can help you, before you decide whether you want to make a long-term commitment.
💪 You know that I’m as serious about your results as you are, because it’s in my interests for you to have a great experience so that you stay on after 6 weeks.
No sneaky smallprint, no paying for a year upfront, no guilt-trip ‘hard sell', no chance of me taking your money and disappearing.
I’ll be alongside you every step of the way.
In exchange for this one-off investment (which can be paid in full or in two installments), you get a guarantee of progress and results.
We’ll agree on a target 6-week result, and I guarantee you’ll achieve it, or I’ll work with you for free until you do. All you need to do is follow the plan we’ve agreed on together.
Typical results you can expect within 6 weeks…
📏 2-5kg reduction in bodyfat
📈 More consistency in your workouts than ever before
🥗 Overcoming ‘all or nothing’ diet traps
⚡️ More confidence and energy
👖 Clothes fitting way better
🍆 Libido increasing (warn your partner now…)
🙌 A sense of FINALLY getting somewhere and feeling awesome at what you’ve achieved.
Because the programme unifies my evidence-based philosophy around training, nutrition, health, mindset and behaviour change, and applies them in a way that's designed for YOU:
Custom 6-Week Transformation: We'll design a training plan that's designed to fit around YOUR life - whatever else is on your plate. Meaning - a programme you believe in, enjoy and stick to...delivering rapid results.
Diet Without Dieting: We'll tailor the Anti-Diet Method to your needs and goals, so you have a dietary framework which feels flexible and unrestrictive. Meaning - you can enjoy that celebratory client lunch or meal out without derailing your progress. No more diet stress and calorie paranoia!
Habit Hacking for Unstoppable Success: I'll help you overcome the procrastination, perfectionism or 'all or nothing' traps for good. You'll learn how to ditch the need for willpower or motivation and instead build bulletproof habits that make success inevitable - even on the days when you feel like saying “fuck it”.
Access to our exclusive WhatsApp community for daily support. Imagine having a team in your corner celebrating your wins with you, and offering a supportive word when you need that extra boost. No more struggling alone. We’ve got your back.
Dedicated Support from me throughout: Two laser-focused 1-on-1 calls on weeks 1 and 3, and weekly check-ins and reviews from me - to give you the guidance, accountability and direction to keep you on track and nailing your goals. Plus - a weekly podcast where I go in-depth on any problems you're facing, and COUNTLESS resources to help you answer every conceivable question. No more wasting hours online searching for answers.
My goal is to prove to you in 6 weeks that The Mind & Matter Method can help you achieve your dream physique and ideal future.
After the 6 weeks, there's the option to stay on in my VIP ‘Acceleration’ programme.
So imagine - no guesswork, no overwhelm, no self-doubt about what you should be doing.
Instead - simple, enjoyable, no-BS methods to get you life-changing results.
The same methods used by all of these guys (and many more…):
Alright alright I’m getting there.
If you’re still reading, that’s a good sign.
The price for the 6-week Mind & Matter Method programme is £247. There’s the option to pay that all upfront, or split the cost over two payments 4 weeks apart.
In exchange for that, you get EVERYTHING you need (even what you don’t yet realise you need) to get transformative results.
You save countless hours and headaches searching online for answers; time you can spend doing something more fun instead.
AND you get a guarantee that you’re going to leave the programme better than you joined it.
So let me ask you…
How much is it worth to you to become proud of your reflection and unleash your inner Mohamed Salah?
To feel in supreme control of your career, relationships, and health?
To feel less stressed and pissed-off…and more confident and peaceful?
To have complete reassurance that you’re finally on the right path to the physique, health and mental wellbeing of your dreams?
Do me a favour. Don’t close this page and tell yourself “this looks good, I’ll get to it someday”.
We both know "Someday" never comes.
Do something different. Take action. I promise I’ll make it worth your while.
This bit is where I'm supposed to add URGENCY AND SCARCITY to force you to take action now.
You know: "DON'T DELAY! START NOW!".
...and then throw in a bunch of bonuses that I'd give you for free as a client anyway (my clients get first dibs on all new products and services I create).
But I'm not going to do that.
YOU have to want this.
YOU have to know that your ideal future hinges on being in great health.
YOU have to want less stress, bodyfat and impatience...and more confidence, energy and happiness.
And if you do? Then it's time to act.
So hit the button and let's go.
Here are the most common questions I get asked. If your question isn't answered here, hit me up on Instagram and drop me a DM.
Included in the initial 6 weeks of coaching is everything you need to reveal your abs and build that muscular, athletic body you’ve always dreamed of.
As soon as you join we’ll arrange your 1-2-1 call to set about creating your bespoke training and nutrition plan to set you up for the best 6 weeks you’ve had in decades.
If you invest in your health and fitness today with The Mind & Matter Method the cost is £197 for 6 weeks.
Less than the cost of a mid-life crisis sports car down-payment, or the chiropractor bills from trying to keep up with your kids.
Yes, the programme is entirely online to give you the freedom to fit everything around your schedule NOT mine.
But you won’t be left on your own and you have 2 VIP Strategy sessions at key points in the programme to keep you moving on track.
I release a weekly podcast where I cover the big topics coming up in the WhatApp group.
Then there’s the WhatsApp group itself, for support 7 days a week, where everyone on the Mind & Matter Method shares their wins and helps each other out. Giving you access to not only me but the “Hive Mind” of the whole group. You’re never left feeling stranded and struggling on your own.
The Mind & Matter Method is a bespoke programme designed for you, so it will be exactly what you need based on your experience level.
Not only that, the programme adjusts as you go ramping up or down as needed to fit your circumstances should they change.
Because I don't expect this to rule your life.
The Mind & Matter Method isn’t a 28-day shred that’ll leave you exhausted and burnt out by the end. You won’t be primed to binge out as soon as you stop and re-gain every hard lost kg as soon as you take your foot off the gas.
The Mind & Matter Method is about sustainably integrating training & nutrition into your life for the long term.
And is about way more than your training and diet.
The guys I work with improve their sleep, handle stress more effectively, and see their energy skyrocket, as their overall health improves dramatically over the 6 weeks.
Yes - you'll achieve your 6-week target result or I'll work with you for free until you do. All you need to do is follow the plan.
When you sign up, we'll run through a set of quick onboarding activities that are designed to help you pick a goal that excites you and you’re confident you can stick to.
We'll then have a 1:1 call.
On the call, we’ll agree on your goals for the 6 weeks. Using your goals, we’ll create your training and nutrition plan. All based on making things as simple as possible so you can smash your goals in the 6 weeks.
The Mind & Matter Method is all about doing more less - quality over quantity.
No daily gym sessions required.
All you need to do is turn up and execute your plan.
If you have 2 hours a week you can commit to a training programme - that's enough.
Yes!
With The Mind & Matter Method you’ll discover how to integrate smart training and nutrition with your other activities - whether it's group classes, cardio, or sports.
Of course not!
This is a six week programme to get you a result – no lifetime commitment or signatures in blood required.
Then, at the end of the 6 weeks, there’s an option to stay on in my VIP ‘Acceleration’ programme, if you want to.
Of course! The Mind & Matter Method fits into your life - not the other way around.
That's why this is different to other diets and training programmes you might have done.
My clients enjoy meals out, a few drinks, and parties while still getting amazing results.
Definitely not. Try V-Shred instead.
Now you have all these answers, the only question is:
"Do I want that lean, athletic physique and the boundless energy of my 20s?”
If the answer is YES!...
You need to sign up right now by hitting the button below.